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Hubspot CEO Brian Halligan: The best long-tail marketing tool you have is the moat you build around your company using search engine optimization. Hubspot? No. Read More

Box is basically a cloud storage solution without the traditional backup facilities offered by most other service providers in the category. Read More

The movement of funds through the company determines whether a company has positive or negative cash flow. Focusing on certain areas can improve the amount of cash available to maintain operations. Read More

I’ve listed out 5 Real traffic generation tips that work like a charm. I’ve used alias names to do the experiments so I remain anonymous. Read More

Search engine ranking factors are the nightmare of every blogger as no one can claim to totally understand the factors that have the highest influence in Search engine ranking factors. A lot has been written about this topic, even Matt Cutts himself wouldn’t tell you explicitly what the ranking fac Read More

It is important to make your employees feel valuable. And believe it or not, money is just one way to do so. Read More

Newsflash: we all make mistakes. None of us is perfect. And if you spend all your time being worried about making mistakes, you will be paralyzed with fear. Read More

How do business rules relate to business processes? How do business rules support business agility and migration to new business platforms? What does re-use of business rules really mean? This column, the second in a series of three (here's the first), explains the deep insights offered by the Busi Read More

This month’s column is not a debate about decision table theory versus decision model theory. Instead, it focuses on current practices for decision tables and those of The Decision Model. It covers (1) Four Benefits of Decision Tables (2) Decision Tables in Practice (3) The Decision Model in Practi Read More