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As parents, we constantly seek new information because our children grow and go through new stages of development.

Because our businesses are in an industry that is growing and changing all the time, we do the same.

So HOW do we stay on top of all these changes and new developments? Read More

Last week, she and I sat down for coffee, and I did something unorthodox. After a more detailed discussion, I cut my hourly rate by 50% and won the project.

I know you’re shocked. I was shocked. I went against the standard advice we get from AWAI.

With good reason, they warn that price-cuttin Read More

Direct mail is one of the oldest forms of marketing but many marketers have abandoned the practice altogether in favor of more cost-effective approaches in this always-connected digital age.

Granted, direct mail is difficult to track and the printing and postage costs are less attractive than em Read More

Two sources for free stock image photos for commercial use. One is a website and the other is a WordPress plugin that automatically inserts Creative Commons images with proper attribution. Read More

If you’re a food or restaurant entrepreneur looking for a growth market, look no further than gluten-free foods and beverages. This relatively new category is projected to top $4.2 billion in sales by the end of this year, and since 2008, has grown by an astonishing 28 percent annually, according t Read More

Having a CLEAR understanding of what your “mindset” should be when meeting prospects will help you close more deals. Read More

There are a thousand ways to flub a radio, TV or print interview and media coaching can guide you to a great interview. Read More

Perhaps it’s no surprise in today’s tough economic times, but employment-related lawsuits against businesses are on the rise. Here's what it could mean for your small business. Read More

There are probably dozens of reasons your customers chose your specific product or service, but in this post we discuss the main ones. Read More