Pop quiz: What's more important: What customers say? Or what they actually do? Here's how A/B testing, or "test and learn" marketing, can give your biz a giant boost... Read More
Have you been told to turn everything or add no follow tags to the links on your site or blog? Here are 5 reasons why that is a dumb idea and why you should find another source for SEO advice. Read More
The PR Verdict: “B” (Good Show) for Goldman Sachs’s softly-softly response in advance of publication.
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Ever since the term “Marketing Mix” was coined in 1953 by Neil Borden in his American Marketing Association presidential address, the term has become the norm amongst marketers. The 4 P’s of marketing that define the Marketing Mix are: Product, Price, Place, and Promotion. That is, the product you Read More

In order to get your site recognized by the main search engines and obtain a high page ranking, you need to be able to get your site noticed by engines like Yahoo and Google.
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In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built… Read More
Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach… Read More
I work with a number of clients who continually ask me – what’s next? Sort of reminds me of Bugs Bunny asking: “What’s Up Doc?” I usually respond with a question – seems fair since my clients are catching on that I’m the guy with questions. The question usually reflects the constancy of change i Read More
Use more than words to get your brand known and grow your business. Take some photos and give it a try.
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While the surging cost of gasoline and the upcoming presidential election are still wild cards that could affect holiday spending, so far the retail outlook for 2012 is positive, according to a Deloitte forecast.
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!