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For smaller businesses, the freedom PaaS offers can make it a very attractive technology solution. As with any technology, however, there are pros and cons to using a PaaS as a small or medium business. Read More

SEO specialists realize the intrinsic power contained in social media marketing (SMM) campaigns. Here are three ways SMM assists your SEO efforts. Read More

So if you’re planning to venture on an online business you must have all these qualifications. It’s something you need to ensure your success. Of course, you must also understand the nature of the business you are about to explore Read More

It’s been a good year for digital marketing, from having a record setting month of March for online video to the increased use of QR codes and mobile marketing. The future is bright in our fast paced industry!

With 2013 just around the corner, it’s worth predicting opportunities and challenges a Read More

LinkedIn, the social network for business professionals, announced that it was rolling out a new version of its profiles during a press conference on Tuesday.

Based on the concept of simplification, the profiles feature a more visual design with a larger picture, tools allowing for easier editi Read More

Guarantees can be a way of reducing customer stress. They reduce the anxiety of the unexpected happening. This means your customers do not have to play the mind games of “what if something goes wrong”. However not all products or services need to offer guarantees. Here are some factors to consider. Read More

This piece goes beyond goal setting, life management, and other topics. It is more of a general personal development tip that I think highly of, and that I want to share with you. It is about the importance of keeping a journal. Read More

Maintaining the quality of a blog is a tough task for many bloggers. In this post, I will be guiding you as to how to write quality blog posts.
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With news apps, social media sites, online discounts and resources, email marketing and paid ads, it’s easy to get lost in what technology we should be using for our businesses.  Between what we do know, what we’ve heard of and what’s up and coming, it all sounds pretty good.  However, not all tech Read More