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Customers want ideas, insight. They want to know how to improve their businesses, how to address new opportunities. They want their sales people to help them see new things, to engage them in conversations about new processes, procedures. Read More

Simon tells us why we need to evaluate the advice we get before we implement it into our businesses. Read More

According to a blog post by Avni Shah, Google’s Director of Product Management, “Finding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. Read More

A lot of small businesses consider Elance as the gold standard of freelancing. When you don't want to turn to Elance, where do you go to find great freelance projects? There are other general and niche alternatives that may suit your business needs. Dan Kenitz explores the best Elance alternatives Read More

The Internet has grown to be one of the most lucrative ways to make money. The question arises, Should I use the money to invest in my site or not? Read More

How do you and your marketing team try to understand who your best customers are and what they want? Do you brainstorm and use an intuitive approach? Or do you use an analytical approach by poring over statistics, website analytics, and other hard data?
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One of the most commonly used tools by businesses is email marketing. And while social media and text messaging are becoming popular methods for reaching customers, email is certainly alive and well as a messaging technique. Let’s take a look at AWeber, an email program that is quickly gaining buzz Read More

Summer is here. While the kids are out of school, swimming in a refreshing pool and sipping icy drinks may be the only things your customers want to think about. So how do you – as a retailer or small business owner – compete with sandy beaches and looming vacations? If you can’t beat them, join t Read More

Branding is just for the big dogs, but not for us!
Nonsense! Especially as a small business you need a good brand!

Read here what that means for perception and customer trust… Read More