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If you operate a call center, you already know that it can cost $3,000 or more to train each of your phone representatives. Turnover can be exceptionally high if you are hiring members of Generation Y – young adults between the ages of about 18 and 28. Read More

Team building in a virtual team is difficult; but it is not impossible. Here are four key steps for successful team building in a virtual office. Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

For survival, the objective of every business should be to bring in revenues which exceed their costs. Even non-profits have to do this to cover overhead costs, unless they rely totally on donations. Yet I continue to see business plans, or even talk to founders, and can’t find the specifics of the Read More

Social media can be an effective relationship selling tool. Here are 5 ideas to use social media to drive prospects to your sales funnel. Read More

There’s no magic bullet to become the next viral Internet video, but you’re guaranteed not to get there if you don’t lay the proper groundwork. Follow these 7 tips to maximize the reach of your video marketing. Read More

In today’s world of savvy, well informed, consumers the company that illustrates value best is going to be much more likely to get the sale. Learn how to show value and illustrate why your clients should buy from you over your competitors. Read More

As a nonprofit, Dreams4Kids is continually skimming the edge of “just enough.” This means they’re sometimes shorthanded, without someone available to get the email out as often as they planned.

Instead of scrapping their email campaign altogether, they adjusted their dream. See how they're doing Read More

It's all very well to map out a content marketing strategy, but if you fail to execute your plan in an effective way, your efforts are fruitless. Read More