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B2B marketing personas are an important part of successful B2B marketing strategies. Businesses without personas, however, have a fairly trustworthy fall-back. Read More

Is your small business like a good wine?

How your small business can stand out in a crowded market with some lessons from the world of good wine. Read More

That pretty much sums up everyone’s situation with Facebook’s timeline. You may hate it, be confused by it, irritated by it, or in love with it. Read More

May 20-26 is National Small Business Week. While most of the excitement centers around Washington, D.C., you can still use this week as a great way to boost your business — no matter where you are. Here are 3 things to do this week as you celebrate National Small Business Week. Read More

You may be thinking “What has Twitter got to do with my blog?” The answer is Twitter is one of your best promotional tools!

Here are 10 surefire ways to promote your blog using Twitter:
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College students often wait until graduation to start thinking about their career and how to start it. However, this is a fatal mistake. Students should be working on their network of connections throughout their college career and keeping track of their network on LinkedIn. Networking is part of t Read More

A friend once told me that the best way to handle an ugly situation where someone was accusing you was to slowly pull out a yellow legal pad and begin calmly taking notes of the conversation. She said it had an unnerving effect on most people, often causing them to back off a bit and really think a Read More

What are the top marketing challenges -- and the solutions -- facing small businesses? In light of National Small Business Week, here's my take based on the pulse of our clients. Read More

The PR Verdict: “C” Sooner or later you need to move the PR dial back to the centre. Facebook’s debut demonstrates the wider point that expectations are out of sync with market practice. Read More