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PR Verdict: “C” for Bo Guagua. The Crimson was always a going to be a bigger pushover than the NYTimes, so it was wise to go there and have his message published as was. But to what end? Read More

Using specific examples of “stupid” non-profit ads, we’ll show you how commercial ad agencies get it all wrong when it comes to creating non-profit ads by trying to be too clever. We’ll look at some of the specific tactics they use, why they fail, and how you can create an ad that’s gets it just ri Read More

So, your small business finally joined "the future" and decided to create a Facebook or Twitter account. That should be good news for you, in terms of brand exposure. However if you don't know how to use this highly influential medium, your social media presence might only hurt your brand in the lo Read More

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all o Read More

An inspirational, true-life story of online marketing, revisionism, idiocy and redemption. And saving money.
Maybe you have some old marketing assets that can be quickly and cheaply reused! Read More

The Kindle is a hot-selling product.

People like reading, and more and more are switching over to digital books because they are cheaper to buy, they can receive them instantly - and of course they can read them on their Kindles.

Authors want to publish their books in digital format so that t Read More

It’s not surprising that the size and number of angel investments shrunk considerably in 2008 and 2009 after the economy crashed. But in 2010, and upward trend began, and in 2011, the growth continued, according to the Center for Venture Research at the University of New Hampshire.
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The world of mobile technology has improved greatly over the years. The vast number of brands in the global market today has caused a great variation in the Read More

The Manager as Coach enables more effective solutions to many workplace challenges through management training and coaching techniques. Read More