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Can't affording branding? What to do if you can't afford professional branding such as a logo or web site? A professional designer tells you what to focus on. Read More

Twitter for business just makes sense. Why? Twitter instantly connects people everywhere to what is most meaningful to them at that moment. It satisfies our human "instant gratification" needs, and using Twitter for business can help you satisfy your customers' craving for immediacy, as well. Read More

For every brilliant idea there are thousands of not-so-great ones! Here are some tips to help you come up with your next great business idea. Read More

We’ve heard so much over the past couple of years on how useful corporate blogging can be – if you’re in business then you really do need to blog. Setting up and starting a blog is relatively easy these days with platforms like WordPress, Tumbler and Weebly offering ready-made templates to suit al Read More

With the rise in security threats, your employees’ once innocent iPhone or Blackberry could be a ticking time bomb for your small business. Before your precious data gets into the wrong hands, here are a few simple precautions to further secure your employees’ mobile devices. Read More

Marketers have to walk a fine line when Earth Day, Breast Cancer Awareness Month, and Veteran’s Day roll around. You want to participate, create mutually beneficial partnerships, and support causes you truly care about. You don’t want to seem like you’re using a cause to manipulate your customers i Read More

“The Web offers a great opportunity for local businesses to acquire new customers,” Michael Koploy writes on his Software Advice blog. He also offers a checklist of steps that small businesses should take to assure that they will be found when customers search for local companies.
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Are you considering where to move your business or open a second location or new headquarters? If so, you’ll want to take a closer look at the latest report from the Tax Foundation, Location Matters: A Comparative Analysis of State Tax Costs on Business.
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Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Read More