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Too often, however, the shortcuts we take are the wrong ones. It's too hard to research a company and individual before a prospecting call, so we just call and talk about the only thing we know--ourselves and our products. Read More

How Did Sybrina Fulton Make It Clear She Wasn't Going There? PR Takeaway: When in doubt bat the question back and repeat your key message. Read More

Picture if you will, a circle…
If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer.
If you do it right: A new customer becomes a loyal customer.
See the circle? Now let’s get a little more comple Read More

Looking for free tools to pin faster and more easily? Check out this article for ten of the best tools around. 
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Build an eCommerce website today! This article lists the best and most widely used shopping carts and eCommerce store builders. I've also included a list of related products and services that help to drive traffic, engage and convert customers, and generally facilitate better online business. Read More

Most franchise buyers are familiar with the top reasons that franchise business are good to own. But, most of them never think about this one. Read the post to see what I mean... Read More

Whether you are a hobbyist looking for a place to share your passions, or a pro looking to build a social media empire, it pays to consider the future early on in your blogging career. Read More

You don’t have much space to impress with a marketing flyer, but that’s not the most important factor. Without the right design, readers won’t even get to the end of the first side. Read More

It’s easy to produce a business card. Getting the right people to pick it up is a different matter. Read More