BenSeow commented on the following stories on BizSugar
Hi Ankur, I've to agree that the only way to get more social shares is to evoke the right kind of emotion with our audience. But I will do it with extra cautious. I would strive for the curiosity and humor kind of approach rather than making them feeling angry or annoyed. ;) "
Martin: Oh, of course I do. One of my favorites got to be from the confession made by Jon Morrow, a former Editor of Copyblogger: http://www.copyblogger.com/jons-confession/. Jon Morrow is a great writer and I always got inspired by his way of writing."
Martin: Sorry for the late reply. Anyway, I’ve tried clicking on the link and it’s fine on my side. Maybe you can try again later. Anyway, I do believe it is quite common for many companies to have more than one buyer persona. If you do, it is always recommended if you can come up with different types of content that can cater to them specifically. At the end of the day, whatever we do, we just have to think from their perspective and try our very best to solve their problems or to achieve their goals in a much faster and less effort way. To me, helping them to see the value is more important than anything else. Don’t you agree with me?"
Hi Danielle, I couldn't agree with you more. Without a clear picture of who our buyer personas are, we really wouldn't be able to create a successful strategic marketing plan for our own business. Therefore, creating them and studying some of their behavior patterns help us to know what kind of pitches to use that can influence their buying decisions. "
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