KayliKunkel commented on the following stories on BizSugar
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What Is a Sales Funnel? One Definition To Rule Them All!
"Great article, Matt! We often find that businesses don't really think of their funnels as a whole. They pump out content and hope it has an impact, but they aren't tracking success through the funnel. We've found that setting objectives throughout the funnel is one way to measure how effective their funnel is working, top to bottom — and identify any holes leaking out leads. In fact, I wrote a blog post about objectives to track through the funnel: https://www.sparkreaction.com/blog/examples-of-marketing-objectives-throughout-the-customer-lifecycle. Thanks for sharing!"