What Is a Sales Funnel? One Definition To Rule Them All!

Posted by petovera under Online Marketing
From https://petovera.com 2783 days ago
Made Hot by: marketingvalue on September 18, 2016 10:58 am

So many people are throwing the phrase "sales funnel" around these days.

It's time give a simple, clear definition once and for all...

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Comments

Written by tiroberts
2773 days ago

I'm a huge fan of sales funnels and I have several running as we speak

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Written by lyceum
2779 days ago

You are welcome. I look forward to hear your comments on the book. If you are interested in a discussion about long-term sales, please listen to my podcast interview with Gary Shouldis of 3Bug Media.

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Written by lyceum
2779 days ago

Matt: Have you read the book, Flip the Funnel: How to Use Existing Customers to Gain New Ones, by Joseph Jaffe?

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Written by petovera
2779 days ago

I have not, but I will check it out. Thanks for the recommendation.

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Written by KayliKunkel
2783 days ago

Great article, Matt! We often find that businesses don't really think of their funnels as a whole. They pump out content and hope it has an impact, but they aren't tracking success through the funnel. We've found that setting objectives throughout the funnel is one way to measure how effective their funnel is working, top to bottom — and identify any holes leaking out leads. In fact, I wrote a blog post about objectives to track through the funnel: https://www.sparkreaction.com/blog/examples-of-marketing-objectives-throughout-the-customer-lifecycle. Thanks for sharing!

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Written by petovera
2779 days ago

Thanks Kayli

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