PeaSoupDigital commented on the following stories on BizSugar
SEO Myths Debunked
"No problem! Thanks for reading and taking the time to comment. Matt Cutts took a leave of absence to enjoy some quality family time. The last we heard, a new (but as yet unknown) head of Web spam had been appointed, meaning it's unlikely we'll see Matt back doing his thing in the same role any time soon!"How Google\'s Semantics are Changing Search
"Hi Lyceum, Thanks for your comment. For small brands and businesses, semantics means, as the post says, another competitor in the form of Google, which is increasingly providing direct answers to queries and taking away traffic from sites. It also means businesses need to think outside the box when it comes to keywords and content. The importance now is to focus less on specific broad-match keywords and more on longtail keywords -- approaching them in the same way as a search user would and providing good variety. Although it's easier said than done, quality, original content is the way forward.Businesses that operate in niche markets face less stiff competition from the search engine than those within popular industries, where content will need to be real high-end and offer informative answers to user questions. SEM Rush, Keywordtool.io and Google AdWords Keyword Planner are good tools for longtail keyword planning. Semantics makes SEO more difficult, but the results of a good campaign can be more beneficial in terms of driving targeted traffic. "« previous1234 next »
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
SEO Myths Debunked
"We have written a post on safe link building that may be of some use: http://www.peasoupdigital.co.uk/blog/post/2015/04/09/how-to-build-links-and-live-to-tell-the-tale. There isn't really a "break-even" number of links, but it's certainly a case of quality over quantity when it comes to building links, i.e. 10 links from high-quality websites is going to be a lot more beneficial than 10,000 from low-quality sites. Good links come from producing quality content on a regular basis. Commenting on blogs, sites and forums isn't likely to have any real SEO benefit and company URLs are mostly "no follow", meaning you get no link juice. However, that doesn't mean you shouldn't do it. Commenting on relevant websites within your niche is a good way to increase authority and drive traffic to your website. So long as any comments that you leave are of value to the reader, participating is highly recommended. "