ShannonW commented on the following stories on BizSugar
The Go-Getter's Guide to Small Business Saturday 2014
"Hey, Lyceum! I believe SBS was established in 2010. And, yes, ideally it would be every day but unfortunately that's not quite the mindset yet. But, with events like Small Business Saturday, and the shop-local movement in general, hopefully spending your dollars in your own community by choosing local vs. chain will become the everyday mentality at some point. "The Go-Getter's Guide to Small Business Saturday 2014
"Right... I agree that consumers will never be able to solely shop local... which is why it's so great that we have days like SBS to help raise awareness of why it's so important to support local when you can and to help teach business owners how they can compete alongside chains. "Everything You've Ever Wondered About Facebook Contests
"Hi Heather, Well, this post is about holding a contest right on your fan page's Timeline vs. using a third-party app on your fan page... so the biggest difference between the two is by using an app, you're able to collect email addresses and other info about your target audience (that you've specified) to help build your email list. If you run a contest on your Timeline (by asking for likes, comments, etc.) it's faster and easier than an app, but you do miss out on some good consumer info. Basically, I think Timeline contests are best for smaller prizes and weekly giveaways, while contests run through an app are great for the bigger prizes and longer-running giveaways. And if you did want to put a contest up on your website, you'd use a third-party app to help you collect info. Hope that helps! "Subscribe
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Gettin In a Quickie: Make More Sales With Instagram Direct (Fast!)
"Haha, I'm not sure. An adorable one! I don't know any stats on that, but I haven't seen or read much about business owners using it, so that's why I think it would be a great tool to get in on before it gets so popular that users get bombarded with messages like they do on Twitter. "