SternalMrktg commented on the following stories on BizSugar
Make your message short and drive people to a landing page or blog post about the discount so you can provide more details about it. In your tweet it's fine to use text messaging style writing if needed, for example, "Get ur free product by going 2 http:..." Also try to keep your tweets at 120 characters so they can easily be retweeted. Allow space for people to add RT @yourname."
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