Denissemarie commented on the following stories on BizSugar
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J.C. Penney: Everything Old is New Again
"First thing is to signal the end of the era - which they have and then start managing expectations - i.e there will be no quick turnaround and that investors will be with the management to work on a long term retail positioning. While that is being worked out they could continue to talk of cost management as a way of keeping investors calm while they work on a revised strategy."