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We all know office organization and paper organization are extremely important to be productive and it's something we see on a daily basis. When it comes to you the digital world - it's a little different. Things can easily pile up since you are not physically dealing with them. This article was or Read More

Creativity is a reflection of you. It inspires something out of the ordinary. It comes in so many different forms: in words, in a color, in problem solving. It’s exciting, happy, new, different and energetic. It’s important for us as humans and it’s helpful for business owners. Read More

We all have our own reasons for being a small business owner. The majority of people choose to be a small business owner for flexibility, freedom, more time for family and so on. Instead what happens is we just create another 8-5 or 9-6 job for ourselves on top of working weekends and evenings. As Read More

THE PR VERDICT: “D” (PR Problematic) for Michele Bachmann. The Minnesota congresswoman befuddles, per usual.
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Nike's PR team knew that withdrawing money from a charity, even in the wake of a disgraceful scandal could backfire on them. The more sensible and low risk option? Pull the plug on the products and continue to fund the charity directly. Read More

THE PR VERDICT: “F” (Full Fiasco) for Mayor Rob Ford. This story is now officially out of control. Why the Mayor of Toronto took over a week to respond to wildly circulating rumors remains unclear, but by the time he said something, simply denying he uses crack was not enough. Read More

A golden rule of corporate PR? Threatening to sue a newspaper or media outlet is a waste of time. Even trying to intimidate through an endless volley of legal letters usually backfires. Choose your media battles wisely. Goldman Sachs did and it worked. Read More

Our weekly report card wrap up of this week's winners and losers in PR. Moms, rappers, heroes: Who got an "A" for PR perfection this week, and who got the "F"? Read our PR Verdict. Read More

THE PR VERDICT: "B" (Good Show) for Chris Christie. He's more willing than a Texan beauty pageant contestant to do what it takes to win.
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How to make up after a row? That’s the question the management of JC Penney had to ask itself following its repositioning of the venerable retail chain. Read More