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THE PR VERDICT: "A" (PR Perfect) for Tommaso De Benedetti. Anything can be true at any given time, provided the brand is credible and no details are given.
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THE PR VERDICT: “D” (PR Problematic) for Gerard Depardieu and his partnership with Presiden Putin. The actor might want to read the fine print.
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As the PR Verdict looks back over the best (and worst) of public relations and media in 2012, we can't help but notice that some rather high-profile stars have fizzled this year. Former juggernauts who were on a first-name-only basis are now in need of some serious re-examination of PR strategy if Read More

Who gave the most disastrous sound bite of 2013? While the snappy, clever phrase is the dream of every publicist and journalist, life doesn’t always go along with the plan. As we look back at the year in PR and media, we present three of the deadliest of 2012. Read More

This week, as we prepare to break for the holidays, we ‘re taking a look at the PR moments that made a difference in 2012. Read More

To her credit, Hathaway drew a parallel between the unfortunate incident and her prostitute character in Les Miz, but the clever soundbite was all but lost; alas, one revealing picture is worth a thousand well-planned words. The PR machine on this one was well and truly blindsided. Read More

The PR Verdict: “A” (PR Perfect) to the US government for what seems like a well-orchestrated PR campaign to maximize publicity.
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The PR Verdict: “D” (PR Problematic) for the NFL. The tragedies of its players shine a light on the difficult life of athletes, but will it tarnish the organization’s image?
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The PR Verdict: “B” for DJs Michael Christian and Mel Greig. A redeeming interview for the pair, and quite possibly for management.
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Dear Reader: Can we interest you in a “repositioning action”? How about something to “further reduce expenses and improve efficiency”? Read More