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Yes, let’s go ahead with the marathon! Wait a minute – let’s not. Late on Friday, Mayor Bloomberg reversed his previous position to go ahead with Sunday’s NYC marathon, an event involving hundreds of thousands of runners, after coming under tremendous pressure. Read More

The PR verdict: “A” (PR Perfect) to Apple’s person close to the matter." Such a helpfully talkative pal! Read More

Life is short; have an affair! So says the tagline for dating website Ashley Madison. The site that links members seeking extramarital affairs now finds itself in the headlines. Read More

Tory Burch is one of NY fashion’s undisputed darlings. The immaculately presented blonde, previously on the New York social scene, now presides over a $2 billion fashion business with over 2000 employees. Read More

Hurricane Sandy has managed to do the unthinkable in terms of media coverage: moved the last ten days of electioneering off the front page and turned national attention toward disaster recovery. Read More

What was always going to be the most likely follow-up question to Donald Trump following his challenge to President Obama over his academic transcripts? Read More

So the Plus Size movement targets a dream had by a cartoon character; was it really worth the effort? Choose your battles, and your cartoon mice, carefully. Read More

The art of buffoonery hit new highs yesterday with the announcement by Donald Trump of what he had been promising for three days would be HUGE news. Read More

The PR Verdict: "B" (Good Show) for The Boy Scouts of America. It's uncomfortable for us to give a high grade given the circumstances, but the Scouts followed the PR handbook and, in so doing, neatly side-stepped the media spotlight.
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The PR Verdict: “D” (PR Problematic) for Abercrombie &Fitch. CEOs should always be worried about tales from the corporate jet.
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