Ivanpw commented on the following stories on BizSugar
Gary Vaynerchuk: Social Media Reach is Overestimated
"Heather, Indeed, views have always been the focus of publishers. As you said, unfortunately, advertisers expect leads and more often than not, they don't get what they are expecting to get - and moved on. That's why I no longer focus on selling banner ad spots on my sites. They are poorly converting. It's better to promote clients' using content. They got clicks (leads), brand promotion and social media exposure."I\'m Sorry - I Don\'t Get Ello
"Martin, Tsu is wrongly dubbed as "paid social network" - members are get paid for referring others, but not that much :) I see some promise beyond the referral schemes: It's a social and marketing platform since day one and it feels like Facebook - without all the fuss about the declining reach, sold data to a third party and so on. Here's my profile if you are interested: https://www.tsu.co/ivanpw"I\'m Sorry - I Don\'t Get Ello
"Martin, True :) But we've got to try - just in case Tsu.co and the likes become bigger than expected :) As always, being a first mover has the perks, IMO. I was a bit late signing up with Google+ and Pinterest. Even so, without much activities, I get followers. So..."Don’t Let Your Business Be A Dead Startup Walking
"Martin, I always have this historical myopia problem with me. I tend to overly optimistic on my startup, simply because what I do has worked well in the past. I was wrong. My startup is doing fine, but not to the extent that I've always hoped for. I'm still learning the market and see what changes. I discovered that a lot have changed and let's say that I'm using old, obsolete data and info to make my projections. Thanks for the insight!"Guy Kawasaki Offers Epic Advice for Mark Zuckerberg - Biz Epic
"Adrian, There's a better option, though - FB unpublished post (dark post) but, again, it's paid advert. So, I agree with those who suggest that FB is not the right place for non-marketers. Indeed, FB is THE place for paid advertising :)"Guy Kawasaki Offers Epic Advice for Mark Zuckerberg - Biz Epic
"Martin, Obviously not :) But unfortunately, FB is too crowded with updates, and only the "best" updates will be displayed in the stream. Not only that, personal updates now compete with business updates; I don't know how FB's algorithm works, but it's becoming more like Google: Quality updates get displayed better. That's why I no longer use FB for personal purpose :) I've looked to Ello.co and Tsu.co, but my friends are not there (not yet!) So, FB - be careful... you could lose users and if you did, you have nothing to sell to."Subscribe
Forget SEO - Get Found Online by Focusing on Brand Building
"Martin, It's difficult to break out, but once I did, I can start to see what matters most to my business - brand and real people :)"