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How Small Organizations Can Newsjack Breaking Stories & Get Noticed!
"It really isn't an issue of ethics, and newsjacking can take many forms. For example, the Super Bowl that just finished and the VDay holiday right around the corner are prime opportunities for businesses to ride the news cycle. Take the example of the convenience store chain I use in the post. With the Ice Bucket Challenge raging in the news, they saw an opportunity to help the cause with $$$ and themselves with favorable press. The vehicle? Bags of ice from, which they donated 20 cents from every bag sold. The challenge is to follow the news and find those places where you can insert yourself effectively and appropriately. My focus is on cause-related opportunities, but it's only one example! Joe @joewaters [email protected]"