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New research from Goodcorps explores “goodness” in brands and how consumers perceive what truly makes a brand “good.” My favorite: Goodness is a buy button! Read More

This is a great story of a man who left Wall Street to open a pizza shop in his hometown of Philadelphia. Today, he runs a successful business AND feeds the homeless in his community. Learn how doing well and good has earned this business owner a visit to the Ellen Show and national media attention Read More

Cause marketing is a partnership between a business and a nonprofit for mutual benefit. According to IEG, cause marketing has grown into a nearly $2 billion industry! This infographic explains how it all started and grew from the late 1970's to the present. Read More

Today, Megan and I talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a "newsjacking" expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business.

Newsjacking, which Ken defines as "When a brand takes advantage of a popular story or Read More

Selfish Giving's annual list of top cause marketing promotions included 'Negroni Week," which involved over 1300 bars and restaurants in 46 states.

Participating bars and restaurants got to choose the charity to receive the donation - usually a buck or two from the sale of each Negroni cocktail. Read More