BizSugar.com › Marketing › 10 Best Cause Marketing Promotions of 2014

Selfish Giving's annual list of top cause marketing promotions included 'Negroni Week," which involved over 1300 bars and restaurants in 46 states.

Participating bars and restaurants got to choose the charity to receive the donation - usually a buck or two from the sale of each Negroni cocktail. The top fundraiser receives an additional $10,000 for their charity.

Negroni Week started local and has stayed local. It all began with a group of local bars in Portland that sold Negronis for a cause after the Oklahoma tornado.