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Business Opportunities on Twitter-Your business needs to be on Twitter — Saucy Horse Social Media
"Excellent overview of the huge scale of Twitter, and the swift and impressive growth. But, beyond the numbers, from a business point of view, what is needed are some genuine case studies of great campaigns that have driven value and ROI via Twitter. Tracy, perhaps a future blog could look at some of these? In the rush to understand and be part of ‘new’ social platforms such as Twitter, I think many Marketers have been blinded by the shiny newness, without fully applying the same classic marketing measures that they would to any other channel that they spend money on. There’s a lot of fudged thinking and action from businesses about Twitter (and other social networks), and the more Saucy Horse and its ilk can do to steer a path through the jungle, the better. Keep it up. "