Sharmeen commented on the following stories on BizSugar
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Marketing - Sell Benefits, Not Features
"Great one Dave! It's such a simple thing but unfortunately many big companies fail to realise the differences between presenting features and benefits. Thus they tend to lose their customers. Very simply written yet so effective, thumbs up!"