Tomshark commented on the following stories on BizSugar
The “Wow” Moment With Underdog Marketing
"Hi Heather, Apple certainly isn't an underdog today although it is in their history and branding. The way they marketed the iPhone could simply be niche but I call it underdog marketing because this was a "never been done before" product - yes a bold new product. I also like the way Apple launched the iPhone, rather than just putting it in stores, they allowed people to pre-order it long before it was available - which drove even more mass appeal when it did hit stores."Does Google Know What's Authoritative To A Human?
"Hi Shawn, Thanks for your thoughtful comment. If you have monitored search results for specific search terms over a period of months as I have for certain terms, I have seen big brands get the lion share of search rankings even if they aren't that relevant. Seems like Google trusts them simply because they are big. I also believe relevance trumps "up-to-date" content as well. I challenge you to regularly monitor search results for things you know a good deal about and see if the authoritative sites and info you expect is indeed there. For the past 9 months or so, I've been disappointed numerous times."Does Google Know What's Authoritative To A Human?
"Thanks Sean. Sure Google "tries" to provide better search results but try as they may search results of today are significantly less useful than they were a few years ago. People have become inocculated that there are better search engines than Google avialable today simply because G wins the popularity contest. Another aspect is Google's PR engine to influence people to think that whatever they say must be right after all they are the leader in search today. Sure G is the leader today, but think twice before you buy everything they say. If they really could make their algorithms provide better search results, why do they need to use PR to tell people things like guest posting won't work for links any more? Hmm... I don't buy it."Does Google Know What's Authoritative To A Human?
"Hi Shawn, I agree there are better ways than Google to get the most relevant info today for specific topics. And it seems like we agree that Google is just serving up things that the majority will think is ok, but my guess is the majority will probably do several more searches to find better results. Anyway, this is one of the reasons for this poll. I'd like to see what other web marketers/publishers are experiencing. Vote pls."Subscribe
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SEO Is Organic Part 2 – Link Building
"Hi Heather, It's about taking baby steps, doing one thing at a time. Another way to do it is with an SEO coach if you want to get it done asap the right way."