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With an approximate 1,606,000 new grads entering the workforce in 2014, small business owners should strongly consider hiring some recent grads. They can be the groundwork for the future of your company if you take the time to cultivate them effectively and understand where their strengths and weak Read More

Your employees are the backbone of your small business in many ways. Here are the top ten ways that small business owners can leverage the amplifying power of their employees networks, both on and off line. Read More

The week between Christmas and New Years is often referred to as the "lost week" since most businesses see a major dip in production. However, this does not mean that there is nothing to do during the lost week. In fact, the opposite is true, as small business owners are able to work on analysis, s Read More

Content creation is the marketing strategy of the times, allowing businesses to reach an audience through the haze of repetitive sales material. If you are blogging, make sure that you are reaping all the benefits of the content you create by hosting your articles on your own website. It's your con Read More

Many small business owners view diversity as something that is a nice to have, that they will focus on later, something that could happen if they didn't need a position filled right now. However, diversity represents a potentially powerful asset that business owners can use in order to create stron Read More

As consumption increasingly takes place on a mobile device, small business owners need to think of the effects that their small business will experience as more and more of the population uses a smartphone to get recommendations, directions and information on services. Read More

As a business grows, so should the strength of its brand image. Developing a coordinated approach to how you want customers to perceive your business is essential. Here are six tips that can help small business owners gain control of their brand. Read More

The NFIB small business optimism index for November is in! Here's what it says and what you should plan for in December. Read More

Defining the unique "secret sauce" that your brand brings to the table is essential for businesses that are trying to focus their marketing strategies. Here's how your business can bottle its essence and use it to season its marketing strategy. Read More

Pay per click and pay per impression marketing services can be an awesome tool for small businesses that understand where they fit in to their marketing toolbox. Here is what business owners should know about paid digital advertising and what pitfalls they need to avoid when implementing it into th Read More