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Once a small business is off the ground, the need to protect the business owner's hard work becomes paramount. One of the most important ways to do this is to trademark a logo for your product, differentiating it from your competitors and making it recognizable to customers. Read More

Small business owners need to perform market research in order to create realistic business plans. Here are some ways that business owners can get started doing DIY research that can help them understand their client base. Read More

Small business owners who are trying to get their message out need to be able to reach their target audience reliably and efficiently. New surveys indicate that text message marketing may be even more effective than email i capturing the attention of potential customers. Read More

Small business owners are unique in that they can connect to their communities on a deep and lasting level. If your small business isn't taking advantage for seasonal and localized marketing techniques, then it is forgoing a huge advantage. Read More

Having quality employees is one of the most important keys to business success. Here are some tips to help small business owners compete with larger corporations when it comes to finding talent. Read More