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Being regarded as an expert in your field is a powerful way to increase your brand's visibility, and once you have established yourself as an expert, more will follow. Read More

While putting up a Christmas tree in October is much too much, planning the logistics of your business for the busiest season of the year will help you pull off the holidays without a hitch. Read More

Small business owners don't need a team of professional marketers to be able to identify trends in their industries and capitalize on them. Read More

Small business has been hit hard by the credit pinch originating with the recession. Business lending was cut down by traditional lenders, and small businesses got no Fed bailout. Here is more on the state of small business and why financing is so essential for economic recovery. Read More

Pinterest is more than an image sharing site filled with teenagers comparing fashion spreads. It is a great place for small business owners to showcase their unique products using targeted boards. The targeting ability within Pinterest is truly what makes it powerful for social media marketers. Read More

No matter what business model, it is essential that your small business be profitable. Without keeping a close eye on your bottom line, it is difficult to know where your finances are headed. Here is some advice on what to keep track of in order to maintain healthy revenues. Read More

Video marketing, when done correctly, has the potential for massive ROI. Dropping prices for production coupled with a high engagement rate and SEO benefits makes the beneficial aspects of video hard for small business owners to ignore. Read More

One of the keys to defining a small business's marketing approach is creating a core narrative that ads an element of story to your brand. By embracing a story-centric approach, your business can drive up engagement and lead potential customers to discover your brand. Read More

Pod-casting is becoming more and more relevant after falling out of favor for the past few years. Here is how savvy small business owners can take advantage of the resurgence of this trend. Read More

There are many articles on what small business owners should be doing on social media, but there is a conspicuous lack of those detailing what business owners should try to avoid. Here is a list of some of the behaviors that should not be engaged in by business owners lest they defeat the purpose o Read More