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With word of mouth and on line reviews standing out as the most trusted sources of referral for small businesses, it is imperative that your business be able to build a strong, trust based relationship with your customers. Read More

Small business owners who learn to understand effective SEO practices can greatly increase their business. Here is a crash course on SEO principles for effective digital marketing. Read More

The Small Business Authority has been in the media more and more as of late, as allegations of mismanagement have found credence after it was revealed that small business contracts were awarded to fortune 500 companies. Read More

Running a small business is anything but straightforward at times. Here are some bits of advice that might seem a little quirky compared to the typical tips one hears. Read More

The concept of creating trust on social media is an interesting one. The type of trust created may not be the same as that of a face to face relationship, but in many ways, it is just as powerful and incredibly useful for the promotion of a brand. Read More

Small businesses can use the professional demographic of Linkedin in conjunction with the targeting power of groups to establish a professional and powerful social media presence for their brand. Read More

Here is an analysis of current social media trends, as well as a forecast for small business owners that can help them get a jump on the hottest emerging networking strategies. Read More

Small business owners can greatly expand their businesses with the addition of an e-commerce site to their digital presences. However, in order to avoid biting off more than they can chew, business owners should ensure that they have the infrastructure set up to deal with the increased business tha Read More

A firm grasp of pricing is absolutely essential for small business owners in every industry. A combination of market research and an understanding of cash flows will make the difference between a profitable business and undercutting yourself. Read More

Working from home is a subject that almost every business owner and employee will have an opinion on. Whether or not is could be detrimental or beneficial to your business will vary on a case by case basis, but there are many pros and cons to be considered. Read More