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Retail stores replaced nearly all conventional cash registers with computerized point of sale (POS) systems and for good reasons. POS assets provide detail record keeping that is great for both front end and back office customer service efforts. Read More

The capability of implementing a digital wallet by substituting a mobile phone for a physical wallet has been available for some time, but even industry insiders have been slow to adopt it. Read More

Banks are seemingly always in search of new ways to generate revenues and line their pockets with the hard-earned cash of their customers. Though ATM fees are certainly nothing new, their recent increases have been the subject of much debate. Read More

EMV allows for a chip technology that has the added benefit of reducing stolen payment card data. The distinguishing feature of EMV is a secure chip that is imbedded in the plastic payment card. Read More

If you have no idea what your current and potential customers actually need, it will be difficult to build an effective content marketing strategy. Read More

You want to know a secret? For the most part, people don’t really care about what you have to say. Statistics and online studies are showing more and more people rarely read all of your content, they read and consume only the content they need. Read More

It’s no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it’s all about market share. The website points out that every product that shows up in search results is tec Read More

Looking for information on how to create an infographic on a budget? Well, this is the blog for you. When done correctly, infographics are great for visualizing data and equally as useful in attracting backlinks and social media shares. Read More

A study last year conducted my Search Metrics uncovered a clear shift in the factors of how a page is ranked in the search engine results page. Read More

Recently, National Public Radio (NPR) decided to get down to the nitty-gritty and figure out what it takes for content to go viral. They asked themselves what kind of content do people want to share, and began conducting studies through their social media networks to find out exactly what takes on Read More