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Keyword research is one of the most important and highly valuable activities that offer high returns when it comes to search engine marketing. It’s not just about being ranked high for certain keywords on search engines, it’s more about the relevance of the keywords to your website. Read More

We can all agree that content marketing gives businesses a way to communicate with potential clients and existing customers without giving them a sales pitch. Below are effective ways content marketing can be done to benefit your small business. Read More

Business marketing has been transformed from traditional advertising to digital marketing. Nowadays, it’s not just about marketing your business, it’s also about reaching the right audience. With so many marketing options, the question is what’s the best way to market a small business? Read More

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential. Want to know why you should be using online video marketing to promote your business? Check this out... Read More

Whether you are using Google Keyword Tool or other alternatives, the purpose is to achieve good rankings and get more visitors to your website through SEO – Search Engine Optimisation. Read More

Everyone has a different approach to negotiating and what works for one may not necessarily work for another person. Below are some guidelines that will assist in ensuring you become a successful business negotiator... Read More

Reddit is an extremely powerful social site with a thriving community you can tap into for direct web traffic. But do you know that you can use Reddit to improve search engine rankings of your website? Here are the best ways to use Reddit to improve search engine rankings. Read More

Email is known to be the digital marketing’s workhorse. Having been around since the nineties, does email marketing still remains the appropriate type of marketing for every audience. Can someone ever be able to understand how relevant email marketing is in today’s competitive market? Read More

There have been talks and doubts over the validity of link building in today's SEO. But can link building still be relevant nowadays or has it completely died? Check out these top 5 effective SEO strategies for links building in 2015. Read More

No doubt about it, improving your business and customer interactions is one of the best ways to keep your customers come back. But below are strategies that have been proven effective; you just need to know where to start. Read More