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Risk is a fact of life for any business large or small. An obvious risk is the loss of its license. The 2012 certified quality auditor body of knowledge (CQA BoK, for short) gives the business and an auditor guidelines for managing risk and introduces risk management tools. Read More

A late 2012 survey by the Pew Research Center’s Internet & American Life Project infographic helps know who is on which medium. Before you decide how you want to use demand generation strategies on social media you need to learn who you should market. Read More

Why use should a business create videos? Some reasons include how easy it is to give and follow instructions, how useful it is to give out information, and how the cost varies by what a business can afford. Why do you use videos? Read More

A small business in a small town in Texas made national news when the West Fertilizer Plant exploded in April. Who was responsible for oversight of the business? Was it the owners or government agencies? What is the safety plan for your business? What are your employees supposed to do? Read More

Is there a blueprint for the perfect tweet? Is that even a good idea? Read what two different proponents have to say. The Marketing Chap takes on Gerry Moran while writer Jaco Grobbelaar referees. Read More

Creating the best content is meaningless if no one reads it. To get readers you should cast your content around the internet. How? Syndication. Syndication is not that easy to do since there are many camps with many different places in mind. Even BizSugar is a syndication site. Learn about others. Read More

What do you know about Off Page SEO? Perhaps you know it by some of its other names: backlinks, incoming links, inbound links or inward links? In case you thought Off Page SEO was black hat SEO, you are very wrong; but it is harder to create these days then in days of yore. Learn how here. Read More