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A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here’s a quick how-to on creating one and making sure it’s not already used. Fortunately, there’s no magic to naming. This means anyone can do it. It doesn’t mean it’s easy to do a good j Read More

Mention the F-word in mixed company and you are liable to get a little more than a look. Before setting up a campaign for a client, reviews the five F-words or what we call F factors that can help garner media coverage.
While not every F factor is applicable to each client, by finding the best fi Read More

The Public Relations industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company. Read More

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves.
When do you use public relations? Why should you advertise? The best answer on both topics is— it dep Read More

In a baseball match, the umpire is top-notch when you never notice his presence, then he’s doing his job, he won’t call attention to himself in any way.
It’s much the same for the writer of a press release. When the recipient of a release focuses only on its content and not on its creation then th Read More

Just think what your dream hit is! While nothing inspires more fear and trepidation in public relations professionals than media relations; it doesn’t have to be much complicated. Remember the following tips and soon you can land your ultimate story. Read More

Effective external PR starts with effective internal PR. Take this when you first learn how to start a small business.
For those who are unfamiliar, with the word internal PR, which means communicating with team members and highlighting accomplishments. In a way, it’s like PR for those in the offi Read More

Media wants more than anything is reliable insight. In other words, they want their sources to say something meaningful, true and authentic. Sounds simple enough but it really appears to be in short supply. Journalists are searching far and wide for those who are willing to speak the truth about im Read More

Public Relation is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.
When you attended a local Chamber of Commerce networking event l like every other entrepreneur, go mix, mingle, find leads, and then make Read More

The three C’s of marketing are Customers, Clients & Competitions. If you are able to understand it then you will be able to harness your own silver bullet to business success.
The definition of a customer is simply someone that buys goods or services. The term customer is an external reference tha Read More