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We live in a culture where instant gratification is the norm. Sometimes we still shop the farmers market for fresh produce, go to the butcher for the perfect cut of meat, and then spend hours in the kitchen preparing a meal—but more and more often we expect five minutes in the microwave to yield Read More

Any first-rate publicist have to carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light.
Not all publicists will do this without taking a few shortcuts on the way. Sometimes sho Read More

A good press release can accomplish a lot of things too. It can be used to announce information to the public, your investors, the media, your customers and even your competitors about you and your activities. Read More

What do you want people to find on the first page of results when they search for your organization’s name on Google, which has 60 percent of search traffic or the other major search engines? Read More

As a branding expert, companies often comes with a question, what can I do to increase my firm’s name recognition? Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one—It is particularly perplexing to a company well known in a certain market, perha Read More

How do you impress the media today? Well, one thing is be sure that you better don’t waste their time. Virtually, every media outlet from television, radio, magazines, even blogs are operating with fewer staff. They still have the same deadlines and massive work to do, but without as much help. Read More

Visitors to your web site often have these two questions paramount in their minds when considering doing business with you.
1. Who are you, really?
2. Why should I trust you? Without face-to-face contact or a trusted intermediary who has vouched for you?
So use these five element Read More

Usually public relations professionals have two goals in mind when leveraging media and PR for a client:
*Raise the client’s visibility and
*Enhance the client’s business goals.
But how does even the most out-of-the-box thinker make old news attractive? Or does a PR person simply Read More