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Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – their all side-effects of authentic behaviour. You see, people respond to, engage wi Read More

The web will look a little darker today as some of the world’s largest tech companies take a stand against SOPA. Last night at midnight, Wikipedia shut down its English-language sites in order to protest plans to police the internet and combat piracy in the U.S., and they aren’t the only ones. Read More

Are you a craptivist or a slacktivist? Give a crap - become a craptivist this holiday season. Read More

What is social responsibility in the age of social media? We discuss this issue in light of a recent event concerning an LGBT couple at a Blenheim Tim Hortons. Read More

The new Facebook Timeline is on it's way - are you ready for a fundamental shift in social networking? Me neither. Read More

How will HTML5 change the world of website design? Learn about the possibilities this new language will bring. Read More

The old Jets logo holds memories for thousands of hockey fans from their roots in the Manitoba city dating from 1979 until 1996, and when the team packed up and moved to Phoenix in 1996, Jets fans clung to the old logo like it was the last bit of their community identity and the last thread connect Read More

When on vacation, most people cannot wait to share the details of their trip with their family and friends. Uploading and sharing pictures to social media sites such as Facebook and Twitter, or checking in with Foursquare certainly is a lot of fun, but share too much and you could be putting your se Read More

Do you find yourself suffering from writer's block when conducting your online marketing writing? These five helpful hints are sure to be of great assistance in order to avoid writer's block! Read More

A call to action will entice your reader and motivate them to respond through commenting, liking or tweeting. Read More