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The writing is on the wall. Patients can and will shop around when they have to use more of their own money to pay for healthcare, and there are better channels of communication and information available to make those decisions.

Which means the way you reach them, engage them, and retain them ha Read More

Content creation is the lifeblood of online marketing. But most people and companies struggle with it. Find out how to get content marketing ideas by adapting popular TV and movie plots. Read More

Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers.

Here are three easy ways to save money -- and still thrive -- in social media. Read More

Social media and other technological advancements have paved the way for prospective patients to shop around. Which means marketing -- the process of getting attention, building trust, and retaining consumers or patients over the long-term -- is now a crucial part how individual practices will surv Read More

Google+ is one of the best ways to find new customers. Here's how you can start using it (before it's too late). Read More

Here's what a CD at Starbucks reminded me about business follow up... and why you shouldn't be making the same mistake. Read More

Growing a new website is tough. But here are three website traffic ideas that won't work in the long run... Read More

Here's why asking about social media tips and tools is the wrong question to ask (and what you should be asking instead)... Read More

Here are some copywriting tips from SkyMall to capture attention, increase trust, and improve your online marketing sales. Read More

Social media is essential for every business. But not because it's trendy or popular... here are 3 reasons why you can't avoid it any longer. Read More