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Expanding too much can mean your business won't be special anymore. I had to decide what made me special and create a niche out of it. I had so many ideas filling my head and so many things I enjoyed creating. How did I know what to focus on? Read More

Customer acquisition cost is high for any business but more so for a small business. To put it simply, you cannot be in business without customers! We are all familiar with the old media forms of marketing like television, radio or newspaper advertising. Read More

Are you looking to work at home or be your own boss, but you don’t want the risk that is associated with starting your own business? A home-based franchise might be the perfect self-employment opportunity for you. A home-based franchise is a proven successful business model that is easily replicate Read More

Each week I consult with business owners who are just starting out with social media. In most cases they don’t have a Facebook business page, and almost none of them are using it to its full potential as a marketing tool. One key to success with Facebook is having a big audience of your target clie Read More

It stands to reason that most working mothers face bouts of guilt from time to time. We are juggling our parental responsibilities and our professional duties, and we don’t always get it right. How do you deal with guilt as a Work at Home Woman? Read More

Bloggers, entrepreneurs, and women of all kinds can benefit from the education and inspiration provided at these live and virtual conferences in 2011. Read More

Like everyone, part of my life is luck, the other part decision, and sometimes a bit of both. So when do you find the time to look for inspiration? Easy - you just need a moment. Read More

It takes a hundred posts to make you, and one post to break you. Your credibility as a blogger, that is. Make one memorable mistake in posting, and that's what people will remember, no matter how many posts you have that are well-thought out and correct. Even something as simple as an innocent Twee Read More

When it comes to marketing your business, you have so many options to choose from! The trick to selecting the most effective marketing methods is to know your target audience. Some careful thought here will allow you to zoom in on your target demographic and focus your efforts to suit that specific Read More

Think your business is too small to worry about forming a business structure? Or it’s not ‘risky’ enough to think about liability issues? Too often female entrepreneurs believe that forming a corporation or LLC is only for those big businesses with mazes of cubicles and countless employees. Read More