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A study by Child's Play Communications found that 40% of moms bought something based off a Facebook recommendation. It's no secret that Facebook is worth its weight in PR gold, but it does require some nurturing. A neglected Facebook Fan Page shows the world that you don't care about your online re Read More

Even if you’re freelancing or selling through a retail site like Etsy you will benefit from knowing how to promote yourself on the Internet. But competition for attention is fierce, and it’s highly probably that your efforts will be lost in the non-stop steam of communications and marketing campaig Read More

Over the years, I have hosted numerous in-home parties for direct sales consultants, as well as I’ve been to my fair share of parties. Even though I’ve never been a direct sales consultant myself, through my experiences directly and indirectly I have learned a lot about the direct sales industry. Read More

Just last week the website, The Next Web published a post called, “The 25 Most Influential People Tweeting About Entrepreneurship”. While I enjoyed the reading the list, I was a little discouraged by the fact that only 1 woman made the list.

With women starting new businesses at twice the rate Read More

As work at home women, there’s a lot to juggle and plenty of room for road blocks to creep in. You’re likely managing the kids, school, the laundry, cleaning, meal preparation, and your work. Oh, and I didn’t even mention the ever important self care time that often goes overlooked.

With all Read More

Before I launched The Work at Home Woman, I spent long hard hours choosing a business name. I did key word research, domain name searches, and l made sure I was legally able to use the name that I had picked out. Once I finally picked out a name that I was legally able to use, I registered a DBA (d Read More

In my last few articles for The Work at Home Woman, I helped you identify your unique brand promise and really get at the core of what your company promises to deliver. Now that you’ve written your brand promise, you need to think about communicating it. But to whom? Read More

Have you ever looked at some of the big names out there in business, and wondered how the heck they are doing it?

When you are running your business, do you ever feel like you are on one of those wheels, you know for mice or Guinea pigs? Or the blue fish, on one of the best children’s movies ev Read More

Today I unsubscribed from 7 newsletters.

Yesterday, it was somewhere around 8-10.

I don’t know what is going on, but in the past few months my inbox has been bombarded with e-letters, newsletters, and other various subscriptions that I myself, did not subscribe to.

Yes, I know, to be compe Read More

The thing about being in a seasonal business is that you have to expect to be “in business” for only 2 to 3 months of the year. A seasonal business like mine (artificial Christmas trees) needs creativity, a good plan, and a whole lot of strategy to thrive throughout the year. We have come to expect Read More