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Once again, it was my pleasure to be involved as one of the Mentors for the weekend just past’s big #HamOnt event – our third StartUpWeekend and what a great success it was too!

Held downtown on James St South, at the popular Radius Cafe building, this event was ably led by our Innovation Facto Read More

Okay, so your site is pretty. You’ve gotten your branding and images all perked up and the aesthetics look pleasing to your focus groups and testing has shown that yes, your value proposition is succinct and believeable. But no clicks. Huh?

It’s a stage I think that many many SMBs go thru and t Read More

Not often that I get surprised here in my community, but I bumped into this great Pitch competition totally by accident.

I dont know if that’s because it’s gender specific, i.e. women competitors only, or if I’ve just been too deep into my own Canadian SEO practice, but here’s the skinny on thi Read More

Okay, you know how to search….but do you?

What I mean by that is, sure anyone can simply type in say “Hamilton SEO companies” and get a web results page….but did you do that because that’s all you know how to do or because it was the simplest string to use or perhaps as we suspect, that’s “all” Read More

Color. Color as in blue or red or yellow. Color as in what color might I use for my Call-to-Action or my infographic to attract new clicks….and thereby increase the top end of the sales process funnel by gaining new leads. Color as in are there any colors that work better than others? And the short Read More

THIS is what the web and SEO and testing is all about!

What do I mean by that you ask? Simply put, as you well know….the fact that we all “react” to Google and all search engines rather than being able to be “proactive” and get ahead of our hypothesis testing. We “think” that based on this idea Read More

Connect, collaborate and commercialize Canadian innovation at CDMN Canada 3.0 2013 is today’s blog post….and I think all of us Canadians in the digital media space need to pay attention here, eh!

It’s been my pleasure to share a stage with Amber Mac a few months back…and I know that she is goin Read More

A large part of the ability to do great work for clients in the SEO & Social Media world, is the ability to help them gain social authority….meaning that in their own channel, they are perceived as experts who offer help and counsel freely.

Top quality counsel, mind you…and that can only come f Read More

It was last night and it was a total success, eh!

I loved it – for a whole bunch of reasons….not the least of which was that I got to “hob-nob” with some of our community’s true business leaders, drink some wine with them and yes, totally enjoy myself no end! But to recap same, here’s the “offi Read More

The Big DiF evening, held by our own Innovation Factory is tomorrow night…and as my Outlook notice popped up today to remind me of that event – it got me thinking…


As you may know, the Innovation Factory has a big annual celebration of innovation here in Hamilton, called “The Big DiF” event an Read More