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Okay, Xmas and New Year’s are done…and it’s back to work and for my “2012 hello there” message, I wanted to point out an obvious foundation to your business intelligence strategy. The simple thought that if your competitors are doing well, i.e. their rankings are better than your own or your client Read More

New for 2012, is our Online Marketing Curriculum EBook and we’re really proud to offer this for all you online marketing types!

Our basic belief in being a practicing online marketing executive is the simple one that for anything to work, one must first “plan” your work and then on a regular ba Read More

Seems like a trend, whereby I find great infographics during the week’s drilling down on over 200+ sites/blogs/boards/forums daily and then saved up, I write on my Friday posting about some of the best Infographics I’ve found…least that’s the way it seems to be working out lately! And if you think Read More

Okay it’s time to finally begin to wrap-up our Online Marketing Program and what better way is there than to capture all of the metrics and analytics in one big bucket….so that we can “judge” how we’re doing, right? Right…and that task alone can be daunting, eh!

Once you have the basics “in han Read More

Yup, Friday again and it’s been a week with some real challenges all of which turned into victories! We signed up two new SEO clients and made a start-up investment too….and already it’s Friday! So on to our infographic roundup for the past week or so…

First up today, is the great one on SEO Au Read More

Social Media Authority, leads to positioning that one can expect will lead to the following increase in awareness on the web…i.e. the formation of your own Social Media Community…

Social Media Communities are built via the generation of links, i.e. backlinks from relevant sites and the more lin Read More

Okay, the weeks almost over and we’ve seen some great new items this week that need to be shared about online marketing and of course, on SEO too! While that might seem like a daunting task, i.e. the capture of a whole week’s worth of marketing data – I must explain that with over 170+ blogs, forum Read More

What is Social Authority?

One of the key components in successful social media marketing implementation is building “social authority.“

Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “i Read More

Hello all…and yes, I know that I’m more than a bit late for todays week-ending blog piece…but we’ve been pretty busy with all the start-ups, mentoring, coaching and yes, we’ve also begun the Xmas season with last nite’s big party at McMaster Innovation Park with our own Innovation Factory Holiday S Read More

Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – your Social Media Program Campaign!

And a reminder, that Social Media tasks can be defined as -

[def. ~ is the set of tasks that must be done on a daily basis that deal with your Read More