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How are small businesses using cloud computing, and how are they benefiting from it? A study by CDW reported on CIO.com found that more than half of businesses surveyed are moving at least some of their functions to the cloud. What they’re using the cloud for, however, varies by business size. For Read More

Spurred by the rapid adoption of mobile devices like tablets and smartphones, as well as by major retailers’ investment in their websites, ecommerce sales in the U.S. are projected to rise from $231 billion last year to $262 billion this year—an increase of 13 percent–according to the latest foreca Read More

Are you stressing because you know big retailers are increasingly offering same-day delivery, and your small ecommerce site can’t afford to do so? If you’re worried that same-day delivery is a game-changer that will make or break your business, you can breathe a sigh of relief. A new study by the B Read More

How are the demographics of U.S. households changing—and what does it mean to your small business? SmartBlog on Leadership recently rounded up some data from the U.S. Census that paints a picture of the new makeup of the “average” American household. Here’s some of what they found:
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How important is technology to today’s small business? So important, according to the recently released Brother Small Business Survey from Brother International Corp., that 75 percent of small business owners say a crashed computer disrupts their business more than a sick employee.
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When you think of marketing to women, do you think of moms? Then you’re missing out on a huge and profitable target market of “indie women.” Age 27 and up, these single women are living without partners or kids, and pack a disproportionate amount of spending wallop, as MediaPost reports.
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Are you trying to target women with your marketing message? Then you’d better be aware of a demographic that’s grown in power since the Great Recession took hold: breadwinning wives.
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Has your small business already adopted a mobile payment processing option such as Square? Are you scared about the technology issues mobile payments present? Or are you eagerly waiting to see what kinds of mobile payments your customers demand? If your answer is “all of the above,” you fit right i Read More

Unity Marketing’s latest Luxury Consumption Index, which measures the spending plans of affluent Americans, shows that after a surge of optimism in October leading up to the November 2012 election, wealthy consumers are getting cautious again. The LCI lost 19.4 points in January–its second biggest Read More

Restaurant owners are feeling optimistic heading into the spring and summer seasons, and The National Restaurant Association’s latest Restaurant Performance Outlook reflects that enthusiasm, reaching a five-month high in the latest survey in January.
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