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Does business travel pay off? For a small business watching every dollar, you might expect the answer to be “No.” But a recent research report, The Role of Business Travel in the U.S. Economic Recovery, found that business travel helps drive business sales and growth even in tough economic times.
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Consumers care about social responsibility on the part of businesses—and it’s getting harder than ever for companies to fake it or hide socially irresponsible behavior, thanks to social media. The new Cone Communications/Echo Global CSR Study found that while 91 percent of customers say they’d swit Read More

You know your customers and when they want to be contacted. And if you don’t, and you text them at the wrong time, you’ll soon find out. Read More

Do you use email marketing? Great. Do you use social media marketing? Fantastic. Do you integrate the two? Even better! If not, new data reported by MediaPost should convince you. Research found that the number of companies that include social sharing buttons in their marketing emails increased 61 Read More

You’ve finally hired that employee you were looking for and you’re breathing a sign of relief. Not so fast! There’s still one crucial step in the hiring process: Bringing the new employee on board in a way that makes him or her feel welcome, part of the team and ready to get to work. Try these thre Read More

How are small business owners feeling about their companies’ success nearly halfway through 2013? More than half (60 percent) are satisfied with their businesses’ financial performance, according to a new TD Bank survey of more than 600 U.S. small business owners. However, small businesses still fa Read More

While more than two-thirds (68 percent) of smartphone and tablet owners having tried to make purchases using their devices, 66 percent of those have abandoned transactions because of problems during checkout, a study from Jumio reports.
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Does your business have both an online and offline presence? If your website (particularly your ecommerce) and your real-world customer experience don’t align, you could be driving customers away, reports a new survey commissioned by Redwood Software.
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How are small business employees using mobile devices in the office, and how is it helping them (or not helping them) get their work done? According to the Sage SMB Survey on Mobile Devices, laptops (used by 80 percent of employees) and smartphones (used by 81 percent) are the devices employees mos Read More

When you think about hiring, do you automatically think of hiring a full-time, permanent employee? There are many other options for hiring that can save you money, expand your range of possibilities and give you access to skills and talents you might not otherwise have. Here are four “out of the bo Read More