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Silverpop, an email marketing service provider, recently released their 2013 Email Marketing Metrics Benchmarks Study that looked at emails sent by 2,787 brands worldwide during 2012.
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When we think about “productivity” these days, we first think of all the devices we use that keep us connected to the office 24/7 so we can get things done faster wherever we are. And, of course, there are all the apps for those devices that help us be even more organized, productive and effective. Read More

Are you worried your employees are spending so much time updating their Facebook status and checking their friends’ tweets that they’re not getting any work done? Relax. A new study by Ipsos for Microsoft polled nearly 10,000 workers globally and found that using social media in the workplace actua Read More

The way you feel about technology has a strong effect on your business’s ultimate success, according to the latest Global SMB IT Confidence Index from Symantec. The study polled over 2,500 small and midsized businesses (SMBs) worldwide and found that the companies that are more successful are also Read More

Are you a restaurant owner debating whether to add more healthy items to your menu? You might want to think twice, according to a new report from The NPD Group. The study found that, rather than picking healthier menu items when dining out, customers who are trying to eat healthy are more likely to Read More

When you think about marketing to moms, you might think about parents of young children or infants, but you could be ignoring an entire category of moms: parents of college students. While you might think that college students are off on their own, free from mom and dad, a study by BSM Media report Read More

Are you a B2B marketer? Then you’ll be interested in the results of a recent study by the CMO Council which found that content marketing significantly affects the path to purchase for business decision-makers. A whopping 87 percent of B2B buyers say online content either has a moderate or major eff Read More

Many small businesses make the common mistake of worrying so much about finding new customers that they neglect the ones they already have. But your existing customers are your most important source of business. Not only do they keep coming back to your business, but they spread the word to new cus Read More

As home prices start to rebound in many parts of the country that were hard-hit during the mortgage crisis and the Great Recession, small business owners including construction companies, realtors, home remodeling businesses and interior designers are holding their breath, hoping home sales continu Read More

What are customers’ expectations for customer service when shopping online? ComScore’s new report, UPS Pulse of the Online Shopper™: A Customer Experience Study, looked at consumers’ demands for multi-channel retailing and ecommerce to determine what they want from your business. Read More