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The online marketing world is constantly evolving, making the process of reaching and selling to customers more challenging than before. The change in customers’ buying behavior and the frequent mushrooming of networking sites mean marketers are under constant pressure to find new ways of dissemin... Read More

While improving brands’ visibility on LinkedIn is simply a matter of getting the basics right, many companies are yet to exploit its full potential. By asking for recommendations and joining industry-specific groups, online marketers can do wonders to their brand’s image. Read More

For designers and brands jumping onto the social media bandwagon, the benefits are many. Besides being a free publicity tool, social media is also connecting prospective shoppers to marketers. Read More

Marketing in emerging countries comes with its unique set of challenges. This, however, has not deterred popular Western brands such as Nike, L'Oreal and Starbucks to name a few, from successfully establishing a strong presence in these countries via social media. Read More

Mu Sigma DIPP framework understands dynamic nature of business and curtail solutions according to such dynamism. DIPP: Descriptive analytics, Inquisitive analytics, Predictive analytics, Prescriptive analytics. Read More

Although there isn't a magical solution to retain fans, we believe asking them what they expect from you is a great first step. This could include everything from discount expectations to reasons for 'liking' or 'following' a brand. Read More

The last few years have witnessed a change in how and why social media channels are used. What initially started as a fad is evolving into a tool for bringing about social change. Today it is the Occupy Wall Street movement; tomorrow it could be something else. Read More

According to social media gurus, Facebook's decision to get itself a facelift, almost at the same time as Google made changes to its newbie, Google+, is no coincidence. With both Facebook and Google+ looking to oust each other, it will be interesting to watch what happens next. Read More

With industry giants like Ford, Toyota and Honda (to name a few) investing a large part of their marketing spend towards social media, the road ahead for this industry certainly looks inviting. Read More

Twitter is powerful marketing tool that allows brands to connect, share, develop relationships and enhance their sphere of influence. A few hurdles along the way shouldn’t deter marketers from using Twitter to its maximum potential. Read More