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When marketers draft their strategies, they place great emphasis on content; and rightly so. Though we agree that content is the backbone of a well-rounded social media campaign, there are certain other factors that are just as important. Read More

The incident involving Billie Joe Armstrong and Southwest Airlines indicates how social networking sites like Facebook and Twitter have made news a participatory experience. Unlike earlier, when brands and marketers had ample time to resolve a crisis situation, the real-time nature of social media c... Read More

Our research shows that online marketers with an organized approach to social media have been more successful at beating the exhaustion. Read More

Why Travel Brands Need to Book Social Media on their Itineraries? The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Read More

Research by our team at Position2 shows that, for most brands, getting their customers’ attention is fairly simple. As a marketer, you have managed to get your audience to notice you; now what? Read More

ROI (Return on Investment) has become a major question mark in the social media monitoring space. Although some social media monitoring tools focus on delivering relevant and accurate data, others focus on measurement and engagement. Read More

In the third and final installment of the ‘Three Major Demographics for Online Marketers’ series, the Position2 research team will focus on the importance of marketing to women and how brands can benefit from one of the largest audiences online. Read More

Baby Boomers are serious online shoppers and social media users; solely focusing on the younger audience means missing out an important part of the prosperous +55 market. Read More

For online marketers, it is crucial to know how much time users spend on each networking site, what drives them, and keeps them hooked to a particular site. Read More

Position2 Brand Monitor analyzed the Social Media buzz around Harry Potter and the Deathly Hallows Part 2. Read through our research report to find out some interesting facts. Read More