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Respectful and culturally appropriate behavior is important when doing business overseas. But what's customary in one country may be rude in another. Check out our business etiquette guide to ensure you're making all the right moves. Read More

We often notice that some people remain very popular at our work place, looking at them we also wish to be like them. Read More

Geeks and hipsters: mortal enemies locked in an eternal struggle over irony versus earnestness. But, how different are they? Geeks are obsessive and their love is genuine. Geeks love their franchises not because of how ironically fashionable they are but because of the subjective impression they le Read More

Stuck writing a resume? Not sure on what to include and what not to? Did you know, Hiring Managers receive 100's of resumes for any position. Taking that into consideration, job-seekers/ candidates have on an average 20-30 secs to impress, if failed would cost you a lost of opportunity. Read More

When it comes to copywriting, using the same text, voice, tone, and length doesn't fly across every marketing channel or platform. The way you write for a blog or an email promotion isn't going to be the same for a Facebook post, or a tweet. So how do you hit the mark and engage your customers with Read More

Social media is a noisy place! With over 1.2 billion people on Facebook and over 500 million tweets sent every day, it seems like everything is either being said or done through social media. With all that social noise out there, how can companies decide what really requires a response? And how can Read More

Content marketing is going to be more essential for the year 2015. According to a research program by Content Marketing Institute and Marketing Profs, it shows some amazing trends, facts and statistics that you need to know before planning your next content marketing strategies for the upcoming yea Read More

Copywriting is writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage them to take action. Most copywriters write for commercial purposes – to encourage readers to make a purchase or try a product. Read More

How we communicate has changed radically in recent years, yet many businesses have failed to evolve their internal communications. Is it time to wake up to the mobile communications revolution? In the past 5 years the way we communicate outside of work has changed dramatically. With 62% of the UK p Read More

Kenshoo recommended retargeting via Facebook Exchange, saying that retargeted customers are 70 percent more likely to complete sales than non-retargeted customers. Follow the path-to-purchase to gain key consumer insights. Read More