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Secure.me analyzed 1,000,000 Facebook profiles from the US and Europe to learn more about personal data sharing habits.... Read More

The customer of today is educated and ready to challenge every paradigm. Meeting the needs of consumers, many of whom are now digital natives, means that it's time to open our eyes to the new reality of the marketplace. You need insight and flawless execution to engage today's shopper... Read More

Over a quarter of the worlds 4 billion mobile phones are smartphones. With tablet and mobile internet use expected to overtake desktop usage later this year mobile marketing needs to be at the top of any digital marketer's agenda. Find out why marketers need to be focusing heavily... Read More

We've learnt it in pre-school and we've been doing it ever since – sharing clothes, food, bikes, toys and old rugged musical instruments that we once used to play with, and now no-longer need them. Imagine this idea being extrapolated to a global scale. That idea then evolves into... Read More

90% of snap judgments made about products can be based on colour alone. Colour can greatly affect how people think and feel about a brand, service or product, so careful consideration must be made in choosing the colour for one's brand identity.... Read More

This infographic, courtesy of MBA Online, encourages CEOs to engage consumers via social media. Whichever social network makes the most sense for your particular company, sign on and start posting and engaging, CEOs! According to the data, 8 in 10 social media users in the U.S. prefer... Read More

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing budgets of $100,000 or... Read More

Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. In today's era of technology, it's easy to assume assume that technical skills would be the the fastest growing area of expertise. Our analysis of the top skills,... Read More

The quick answer is yes – most paid search marketers aren’t prioritizing calls as the valuable conversion they are. Propelled by the swift shift to smartphones, phone calls have emerged as one of the most common types of paid search conversions. Consumers want the option to call,... Read More

"Early to bed, early to rise" is a motto Americans embrace later in life, with Baby Boomers hitting the hay, on average, an hour earlier than members of Generation Y, and getting up an hour earlier. 40% of Americans get six hours or less of sleep at night, the recommended minimum... Read More