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As Twitter, Facebook and other social channels have continued their virtual takeover of the marketing landscape, they've also reshaped the customer relationship management (CRM) model. CRM solutions and processes have taken on some of the characteristics of social media, growing increasingly intera Read More

Member-based organizations can tap two generous, cause-minded groups — Millennials and Baby Boomers — at the same time by knowing what makes each unique as well as what they have in common. Social CRM, a must-have component of successful association marketing programs, can help to identify what is Read More

It's easy to do well in social media marketing if you've got a product or brand everyone loves, right? Well, if you've got a less than popular product or service such as hygiene, insurance, or office supplies, you too, can kill it with your social media marketing efforts... and we'll show you how t Read More

With its growth in popularity, social media has become one of the hottest topics in the nonprofit sector for organizations of all sizes across verticals. Despite its wide-spread adoption, many organizations still have questions about how to use social media to further their missions and how the too Read More

Digital files may not take up space in your home, but everything on the internet has a home. Data centers house this date for you to access online from anywhere in the world. Read More

Return on investment (ROI) is a key performance indicator (KPI) for search engine optimization (SEO). After all, the ultimate purpose of attracting visitors to a website is to convert them to spending customers - preferably great customers. Read More

Oftentimes nonprofits leave off software updates for financial reasons. New software is expensive, but so is hiring someone to do the updates and training everyone to use it. But updating software can improve the quality of your work, which makes it an important and justified expense.

Chances ar Read More

Retail success today is all about developing the tech, tools, and talent to be relevant to the individual consumer. Read More

We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths and Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We d Read More

In today's competitive business environment, designers must be familiar with all the available fonts and how to use them to create a unique character for the company. One way savvy corporations accomplish this task is to develop a custom font and use it not only for their logo but also to market th Read More